From the National Press Club Journalism Institute.
Headlines are the most important starting point of a story. A good one both informs and piques a readers’ interest, encouraging them to read on. But in an era of search engine optimization and short attention spans, writing a good one is harder to do — especially when it comes to political stories.
Join the National Press Club Journalism Institute and Resolve Philly’s Modifier for a free webinar examining the craft of writing and framing a headline for a political story; the different types of headlines to use depending upon the story; and the pitfalls of using sensationalized or misleading language. Participants will practice writing and rewriting a few headlines to get practical experience in producing responsible headlines for your 2024 election coverage.
Registration is open for this free, one-hour webinar, which will take place at 11:30 a.m. ET on Friday, June 21.
Register HERE.
Instructor Aubrey Nagle, Resolve Philly’s director of practice change, will teach participants how to:
- Rethink the basics: What is the point of a headline?
- Balance SEO needs for story promotion without using misleading language
- Be inspired with ideas for word choices that balance engagement and responsibility
- Practice writing and rewriting headlines
About the speaker
Aubrey Nagle is obsessed with helping people understand the news and helping the news understand people. In her work with Resolve Philly, she connects newsrooms with their constituents in ways that inspire more equitable and accurate representation and creates tools and resources that help them use more inclusive, human-centered language in their reporting. Before joining Resolve, Nagle was the newsletter editor at the Philadelphia Inquirer and also wrote educational videos and newsletters about media literacy, including three series for John and Hank Green’s Crash Course brand.
About Modifier
Modifier is Resolve Philly’s home for practice change and professional development. We aim to transform the journalism industry by sharing our team’s knowledge through consulting relationships, workshops, and online resources.