A newspaper makes a profit. How did they do that?

There has been a lot of discussion about finding the right model for the future of news organizations.

It seems the London Financial Times has found a method that works. It actually made a profit last year. As expected, it was not one silver bullet that did it. The combination of paywalls, increased subscription rates and advertising seems to have paid off. (But only after many years in the red.)

And of course, they turn out a product people WANT to pay for. In other words, good journalism is still worth paying for.

Is the Financial Times the perfect digital model?

Just more information to add to the discussion on what to do here in the States.

Cross posted with my GMU blog.